Rule of thumb
Budget (SEK) = Target leads per month × Target CPL
Example: 40 leads × 120 SEK = 4,800 SEK/month
Example: 40 leads × 120 SEK = 4,800 SEK/month
Recommended Budget Levels by Industry
| Industry | CPL Range (SEK) | Budget for 30 leads/month | Budget for 60 leads/month |
|---|---|---|---|
| SaaS / Tech | 85–120 | 2,550–3,600 SEK | 5,100–7,200 SEK |
| HR & Recruitment | 85–115 | 2,550–3,450 SEK | 5,100–6,900 SEK |
| Consulting Services | 90–130 | 2,700–3,900 SEK | 5,400–7,800 SEK |
| Manufacturing & Industry | 95–140 | 2,850–4,200 SEK | 5,700–8,400 SEK |
| Finance & Insurance | 110–150 | 3,300–4,500 SEK | 6,600–9,000 SEK |
Minimum Budget to Get Data
LinkedIn recommends a minimum of 3,000 SEK per month for a campaign to gather enough data for optimization. Below that level, it is difficult to statistically determine which ads and audiences are working.
Our experience is that 5,000 SEK per month is a good starting point for most B2B companies in Sweden – enough to generate 30–50 leads and begin optimizing toward those that convert best in the sales process.
Scale When You Know It Works
Start with 5,000–8,000 SEK per month for the first 60 days. Identify campaigns delivering CPL below 120 SEK. Then scale to 15,000–30,000 SEK per month for those campaigns while shutting off those with CPL above 180 SEK.